Westmont, Ill., Feb. 2, 2011 – IMR Inc., the premier source of automotive research, wants to remind companies and organizations that as you implement your plans for 2011, IMR offers the research that you need to help drive smart business decisions. For example, IMR’s Replacement Rate Data mapped to ACES (Aftermarket Catalog Enhanced Standards) codes is available for over 140 parts and services, and can be customized by geographic region.  

Additional data is available that helps quantify both DIFM and DIY activity for all service events, channel share metrics representing all service outlets (new car dealers, independent repair shops, retailers, etc.) as well as consumer demographics.  The data can be integrated with providers of ACES information to provide a robust solution for inventory management.  

IMR’s Replacement Rate Data can also be combined with Experian Automotive’s AutoCount Vehicles in Operation data to help aftermarket companies make better “build or buy,” assortment planning and product obsolescence decisions.

“IMR can help your business with information that will empower you to make smarter, more profitable decisions,” said Bill Thompson, president and CEO of IMR Inc. “In order to do that, you need replacement rate data that is cost-effective and can easily be integrated with other data sources to provide the efficiencies that you’re trying to achieve.”

For more information about IMR’s Replacement Rate Data or for a demo, call 1-800-654-1079 or visit the company’s Web site at www.AutomotiveResearch.com.

About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines.