IMR, a Chicago based research company, has been providing market research data and consulting to the automotive industry since 1975.   IMR conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends.  Our research has become an industry standard due to its longevity, consistency and accuracy and as such IMR research is frequently referenced in industry association fact books and status reports and industry magazines

We pride ourselves on maintaining strong and meaningful relationships with our clients and the automotive industry and throughout the years our research has provided the foundation for many market research departments at OEMs, aftermarket companies and industry associations.

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