A deep and thorough understanding of what motivates and influences your installer customers is the key to building brand loyalty – and making smarter business decisions.

By identifying and profiling the demographics of all types of service outlets (including new car dealers and collision shops), the Automotive Repair Shop Tracking Study provides invaluable insights that let you communicate more effectively with your customers, and target your marketing dollars where they can do the most good.

To make the most efficient use of your marketing and communications vehicles, you need to know:

• Who your best potential audience is
• Where they work – and where they buy their parts
• What types of parts they are buying (and from whom)
• Why they make their purchase decisions
• When trends or seasonality play a role in their parts ordering
• How many parts they purchase, based on the type of repair shop

The Study is conducted among 5,460 auto repair shop managers using a representative sample of professional installers. It tracks all types of shop information, providing month-to-month documentation of sales trends, brand recognition, brand preferences, brand usage, supplier solicitation trends, buying habits, loyalty factors, magazine readership and demographics and more.

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