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Automotive Accessory Product Planner’s Notebook
   

The Auto Accessory Product Planner's Notebook (AAPPN) surveys recent vehicle purchasers to determine their accessory preferences the next time they buy a new vehicle.

Since its inception in 1991, the Auto Accessory Product Planner’s Notebook has gained industry acceptance as one of the most complete surveys for automotive accessories.

Based on the assistance and feedback of many knowledgeable auto accessories planners, the survey gives statistically reliable insights into auto accessory interest, usage, preferences and expected feature costs among different demographic, behavioral and attitudinal groups and sub groups.

This survey includes valuable consumer preferences for audio systems, satellite radio, HD radio, navigation, mayday, rear seat entertainment, mobile phones, voice activation, computers, interconnectivity, telematics, anti-theft devices and also includes a detailed look at in-vehicle activities and brand preferences for entertainment systems and cellular telephones.

This is one of the most detailed accessory surveys of its kind and has proven to be a valuable asset to product managers and product planners allowing them to fully understand consumer needs, wants and perceptions related to numerous accessories and vehicle features and functions.
 
News

AAIA SmartBrief: Parts Purchased by Independent Repair Shops from New Car Dealers on the Decline

Additional News
AAIA SmartBrief: New Car Dealer Share of DIFM Service Drops 8%