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Westmont, Ill., June 19, 2008 – IMR Inc. announces the availability of its new Do-It-Yourself (DIY) Decision Process Study on Brake Shoes and Pads.
The complete Do-It-Yourself (DIY) Decision Process Study on Brake Shoes and Pads can be purchased by contacting IMR Inc. at 1-800-654-1079 or by visiting their Web site at www.AutomotiveResearch.com.
"Our latest study on brake shoes and pads offers comprehensive data that provides insight into consumer purchasing decisions that isn’t available anywhere else in the industry," said Bill Thompson, president and CEO. "When we look at this category and find that 70 percent of DIYers decide where to purchase the brake shoes and pads first, it tells us the majority of the point of influence for these consumers happens in the store. However, there are definitely cross marketing opportunities here as on average consumers consider two brands prior to making a purchase and 69 percent make other brake system related purchases to supplement the installation of the brake shoes and pads they’re purchasing."
IMR helps aftermarket companies and OEMs achieve competitive advantages by providing detailed consumer, repair shop and technician demographics and purchasing trends; sheds light into their competitors' strengths and weaknesses; and delivers data that brings them closer to their customers, distribution channels and market opportunities.
IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable data that is broad and deep enough to withstand detailed querying to get to the root of the most demanding questions.
About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines. For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.
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