Whether you’re looking for insight into your customers or your competitors, IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) will help you make smarter, more profitable business decisions.

CCAMS is a nationally-representative study of vehicle maintainers and vehicles in operation in the Unites States.  It details the parts replaced and service performed on those vehicles and details consumer buying dynamics including:

• who purchases your products and services
• where they buy their parts and service
• what types of vehicle maintenance purchases are they making and what type of vehicles do they own
• why they select their outlet/retailer of choice
• when do consumers purchase from new car dealer versus the traditional aftermarket
• how often parts fail

With IMR data you’ll know who is purchasing your products and services, what channels and outlets within the channel they purchase from and why, how you compare to the competition and when in the vehicle life cycle you get their business.

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