Westmont, Ill., Sept. 30, 2008 – IMR Inc., the premier source of automotive research, announces its Continuing Consumer Automotive Maintenance Survey (CCAMS) offers retailers, manufacturers and distributors category specific insight into Do-it-Yourself (DIY) and Do-it-For-Me (DIFM) demographics and vehicle graphics, as well as market share trends and replacement rate trends. 

"Retailers, distributors and manufacturers will find the CCAMS information invaluable in understanding the demographics of DIY consumers, where these customers are going to buy parts, why they’re going there, the vehicles they drive and the replacement market size," said Bill Thompson, president and CEO. "The CCAMS information and trends provide a holistic view of each product category and includes other metrics that broadens our clients understanding of their target market.  In addition, for those retailers, distributors and manufacturers selling to the DIFM market, the survey profiles DIFM consumers in the same manner."

IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable data that is broad and deep enough to withstand detailed querying to get to the root of the most demanding questions.

For more information about the Continuing Consumer Automotive Maintenance Survey or IMR, call 1-800-654-1079 or visit their Web site at www.AutomotiveResearch.com.

About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines.  For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.