Westmont, Ill., October 14, 2008 – IMR Inc.’s Do-It-Yourself (DIY) Decision Process Studies is the only research available in the industry that comprehensively tracks the who, where, how and why DIYers make their purchasing decisions. Most consumer tracking studies can tell who bought the products and where they were purchased from, but only IMR can provide data as to why consumers bought the products and, more importantly, what factors would most likely influence future purchasing decisions.

IMR recently introduced two new DIY Decision Process Studies – brake shoes and pads, and oil filters. Both studies can be purchased by contacting IMR Inc. at 1-800-654-1079 or by visiting their Web site at www.AutomotiveResearch.com.

“These research studies are designed to profile the circumstances, needs and behaviors that drive the product purchase decision processes among DIY consumers and then, using this information, identifies the points of influence during the decision process,” said Bill Thompson, president and CEO.

Identifying DIY consumers in a cost-effective manner is challenging, but IMR has the ability to streamline this type of research by studying target DIYers profiled in the IMR Continuing Consumer Auto Maintenance Survey (CCAMS). This enables IMR to pre-identify a behavior, allowing for a more direct and cost-effective approach to developing a survey.

“By identifying the characteristics, behaviors, thoughts and opinions of DIYers in this way, IMR’s DIY Consumer Decision Process study provides valuable market information to our customers, giving them a competitive edge in the marketplace,” concluded Thompson.

About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines.  For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.