DIYers Stay on Schedule When it comes to Replacing Filters
With filtration products, DIYers are very proactive, according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Over 90 percent of DIYers surveyed said they either perform preventative maintenance or follow the factory scheduled maintenance plan when it relates to filtration products.
“For DIYers, filtration replacement is an area on the vehicle where they really pay attention and make sure the items get replaced in a timely fashion,” said Bill Thompson, president and CEO of IMR Inc. “As the research reveals, only 3.1 percent of DIYers waited for some type of failure before making a change while over 90 percent conducted some type of preventative maintenance when it came to filtration products.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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