IMR’s Repair Shop Tracking Study Reveals Retailers Getting 40 Percent of Temperature Control Business for Domestic Vehicles from Repair Shops

Auto parts retailers are receiving 40 percent of temperature control product business from independent repair shops according to IMR Inc.’s Repair Shop Tracking Study. WDs are receiving 56.6 percent of the repair shops’ business compared to dealers getting only 3.4 percent of the temperature control parts and accessories business.

“In a majority of the product categories, the retailer has been receiving about 34-36 percent of the independent repair shops, while the WD is usually getting over 60 percent of the business,” said Bill Thompson, president and CEO of IMR Inc. “However, in regard to temperature control products, retailers have 40 percent of the business from repair shops according to IMR Inc.’s Repair Shop Tracking Study. Whether it is price, availability or quality, retailers seem to be a little more successful when it comes to temperature control parts.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.

IMR Domestic Vehicle Temperature Control Primary Source Chart


Interested in automotive market research?

Call 800-654-1079 or submit a contact form to find out how IMR research can help your business.


If you enjoyed this article, please check out some additional posts

DIYers Want More Info Before Buying Temperature Control Products According to IMR Inc.’s CCAMS Study
IMR CCAMS Study Reveals DIYers Using Internet to Purchase Ride Control Products
IMR Repair Shop Tracking Study Reveals WDs Get Majority of Ride Control Business for European Vehicles from Independent Repair Shops
Communicating Value of Ride Control Upgrades Could Be Big Business According to IMR CCAMS Study
IMR’s Repair Shop Tracking Study Reveals WDs Get about Two-Thirds of Ride Control Business for Asian Vehicles
More Marketing to Customers Could Lead to More Ride Control Business According to IMR CCAMS Study
Most Repair Shops Head to WD for Ride Control Products for Domestic Vehicles According to IMR Inc.’s Repair Shop Tracking Study
Before Purchasing Ride Control Products, Most DIYers Do Their Homework According to IMR Inc.’s CCAMS Study

, , , ,