IMR Inc.’s CCAMS Study Shows Most DIYers Head to the Retailer for Sensors but Internet is Becoming more Common
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), a majority of DIYers (48.4 percent) purchase sensors directly from a retailer while 11.2 percent buy sensors over the internet.
However, DIFM customers, when replacing sensors are more likely to go to dealerships and independent repair shops. According to the CCAMS study, 20.8 percent of DIFM customers go to the car dealer to get their sensors replaced while 16.1 percent frequent an independent repair shop and 11.7 percent go to a tire dealer that also offers auto repair.
“Depending on the type of sensor, the internet channel for DIYers has become more prevalent over the past five years,” said Bill Thompson, president and CEO of IMR Inc. “DIYers, are increasingly becoming more comfortable with this channel and across many categories are shopping it more frequently for a variety of reasons, but clearly, the most prevalent reason is price.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.