More Marketing to Customers Could Lead to More Ride Control Business According to IMR CCAMS Study
For both DIYers and DIFM customers, the vehicle not performing well is the No. 1 reason motorists bring their vehicles in for service when it relates to ride control issues. However, according to IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 17.9 percent of DIFM customers said they went in for ride control service because of communication from their service provider.
“Although over 47 percent of DIFM respondents to our CCAMS survey said they waited until the vehicle was not performing well to get service in regard to ride control problems, almost 18 percent of those surveyed said they were encouraged to get service because of some form of communication from their respective service provider,” said Bill Thompson, president and CEO of IMR Inc. “With a more proactive and aggressive marketing plan for their customers, many shops could really grow their ride control business, while at the same time, improve customer relations and trust.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Ride Control, vehicle performance, vehicles serviced