DIFM Customers Shop around when it comes to Transmission Repairs According to IMR CCAMS Study
When it comes to transmission repairs, DIFM customers look around for not only the best price, but also who they think can do the best job. According to IMR’s CCAMS study, 27 percent of DIFM customers take their vehicles to a repair specialist for transmission repairs, while 22.1 percent go to an independent repair shop and 18.8 percent take their vehicles back to the dealer.
“Because the transmission is a considered a complicated repair, DIFM customers vary in where they bring their vehicle for repair because they want to make sure they are getting the proper service,” said Bill Thompson, president and CEO of IMR Inc. “Our CCAMS survey reveals that three outlets, the transmission repair specialist, the independent repair shop and the dealer, get a majority of the transmission repair business. However, based on the CCAMS results, any three of these outlets could grow their transmission business with an aggressive marketing campaign targeting those DIFM customers who are unsure about transmission repair options.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.