Most Repair Shops Head to WD for Ride Control Products for Domestic Vehicles According to IMR Inc.’s Repair Shop Tracking Study
Almost 60 percent of independent repair shops use the warehouse distributor as their primary choice for ride control products for domestic vehicles. According to IMR Inc.’s Repair Shop Tracking Study, 59.4 percent of shops go to the WD first for their domestic vehicle ride control parts while 38.4 percent prefer retailers as their primary choice.
“As we are finding out in most of our Repair Shop Tracking studies, the WD is the usually the No. 1 choice of independent repair shops for parts and this is no different for ride control products,” said Bill Thompson, president and CEO of IMR Inc. “However, unlike with sensors, where seven percent purchased those products first from dealers, only 2.2 percent of independent repair shops buy their ride control products first from the car dealer.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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