IMR CCAMS Study Reveals Retailers and Mass Merchandisers Dominate DIY Wiper Blades Market
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), auto parts retailers (45.4 percent) and mass merchandisers (41.3 percent) get a vast majority of the DIYer wiper blade business. New car dealers (1.9 percent) and independent repair shops (1.4 percent) barely get any business from DIYers related to wiper blades.
“The results of our CCAMS survey were not surprising because most DIYers are trying to get the best price for wipers so a vast majority of them go to the retailer or mass merchandiser,” said Bill Thompson, president and CEO of IMR Inc. “Although auto parts wholesalers get 4.5 percent of the wiper blade business from DIYers, no other outlets such as new car dealers, independent repair shops, quick lubes or tire dealers, crack the two percent barrier when it comes to DIYers purchasing wiper blades.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.
DIY, Retail, wiper blades