Westmont, Ill., Nov 17, 2008 –IMR Inc., the premier source of automotive research, announces the availability of its Instant Insight Surveys®. This new service is designed for busy and budget-conscious aftermarket executives who want to get quick, easy and cost-effective answers to pressing questions about today’s automotive repair shops.

IMR’s Instant Insight Surveys are conducted amongst 300 repair shops nationally with a written, formal report to clients within five business days. These surveys are being offered at two different levels of service based on the number of questions executives want to have answered. IMR helps develop the questionnaire with the client in order to ensure the surveys provide the most value possible.

"During these hard economic times, our Instant Insight Surveys are the perfect solution to any tight budget," said Bill Thompson, president and CEO of IMR Inc. "We ask the questions that you want to know about repair shops, and provide insight within days that is relevant to your business. No one else in the industry can turnaround this kind of information in such a timely and efficient manner."

About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines.