Westmont, Ill., April 15, 2008 – IMR Inc., formerly Industrial Market Research, announces the availability of its new Do-It-Yourself (DIY) Decision Process Study on Oil Filters. This study can be purchased by contacting IMR Inc. at 1-800-654-1079 or by visiting their Web site at www.AutomotiveResearch.com.

“While most consumer tracking studies tell you who purchased the products and where they were purchased from, only IMR can tell you why they bought it and what factors most likely influenced their purchasing decisions,” said Bill Thompson, president and CEO. “Our latest report on oil filters provides comprehensive data that delivers consumer insight that is not available anywhere else.”

IMR helps aftermarket companies and OEMs achieve competitive advantages by providing detailed consumer, repair shop and technician demographics and purchasing trends; sheds light into their competitors' strengths and weaknesses; and delivers data that brings them closer to their customers, distribution channels and market opportunities

IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable data that is broad and deep enough to withstand detailed querying to get to the root of the most demanding questions.

About IMR Inc.:

Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines.  For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.