| Westmont, Ill., Sept. 10, 2008 – IMR Inc., the premier source of automotive research, offers a comprehensive study that provides in-depth information about automotive service providers to help retailers, manufacturers and distributors gain a better understanding of the overall repair shop market in terms of differing shop demographics, supplier solicitation, magazine readership, and brand and supplier loyalty attributes.
IMR's repair shop/installer study also provides category specific information that helps retailers, manufacturers and distributors understand the number of specific parts that are being installed, brand preferences and brand usage.
"Understanding the differences in the demographics of repair shops, their installation rates of parts and their brand preferences helps retailers, manufacturers and distributors understand their customer base more deeply," said Bill Thompson, president and CEO of IMR, Inc. "This research forms the core of what every aftermarket professional should know about the service market. It helps frame behavior and preferences, and how they have changed over time, to provide insights that will help in strategic planning for their businesses."
IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable data that is broad and deep enough to withstand detailed querying to get to the root of the most demanding questions.
For more information about the repair shop/installer study available through IMR, call 1-800-654-1079 or visit their Web site at www.AutomotiveResearch.com.
About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines. For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.
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