During these challenging economic times, every dollar counts. In order to drive smart business decisions for the company, you need sound, validated information about your customers, their habits and what motivates their decisions. If you haven’t evaluated your research needs lately, IMR Inc. recommends taking a moment to make sure you really are getting the most out of your budget.

"Identifying potential and current customers is just the first step to building sales,” said Bill Thompson, president and CEO. “For maximum return on your corporate budget, it’s important to understand what motivates and drives customers. You need reliable, high quality, value-driven research. We can show you who to target, when and where to reach customers to maximize impact, how to position your products against the competition, what makes customers loyal to brands and which products to promote, given your customer base."

Since 1975, IMR has been a pioneer in automotive research, with a history of helping aftermarket companies and OEMs achieve competitive advantages by providing detailed consumer, repair shop and technician demographics and purchasing trends. IMR studies shed light into competitors' strengths and weaknesses and delivers data that brings them closer to their customers, distribution channels and market opportunities.

As more distributors, retailers and manufacturers focus on category management as a means to maximize sales and reach profitability targets, IMR provides a variety of research tools, including large syndicated studies and custom research geared toward:

• Replacement rates
• Channel share trends
• Customer segmentation
• DIY and DIFM metrics
• Purchase decision processes
• Repair shop and technician demographics
• Part installation volumes
• Brand preferences
• Product planning and vehicle accessorization

About IMR Inc.:
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. IMR Inc. conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines. For more information, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit www.AutomotiveResearch.com.