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March 28, 2016

DIYers Top Choice for Temp Control Products is Retailers but Some Shop Internet as Well According to IMR’s CCAMS Study

IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that DIYers (34.1 percent) make the retailer their top choice when they purchase temperature control products. However, one in 10 (10.3 percent) …

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March 9, 2016

IMR’s Repair Shop Tracking Study Reveals Retailers Getting 40 Percent of Temperature Control Business for Domestic Vehicles from Repair Shops

Auto parts retailers are receiving 40 percent of temperature control product business from independent repair shops according to IMR Inc.’s Repair Shop Tracking Study. WDs are receiving 56.6 percent of …

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February 29, 2016

IMR CCAMS Study Reveals DIYers Using Internet to Purchase Ride Control Products

One in five ride control DIYers surveyed said they bought their parts over the internet according to IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Retail stores still received 34.7 percent …

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IMR Inc and Automotive Research Logos
  • Research Topics
    • Parts/Service Consumer Segmentation
    • Consumer Demographics
    • Repair Shop Research
    • Part Category Insights – Consumers
    • Part Category Insights – Repair Shops
    • Parts Brand Research
    • Channel Share Research
    • Shop/Technician Decision Process Research
    • DIY Decision Process Research
    • Parts Supplier Research
    • Replacement Rate Data
    • Back
  • Syndicated Research
    • Continuing Consumer Auto Maintenance (CCAMS)
    • Parts/Service Consumer Segmentation (CCAMS+PRIZM)
    • Shop Parts/Brand Purchasing
    • Replacement Rate Data
    • Shop Supplier Tracking
    • Back
  • Custom Research
  • Industry Resources