retailers

March 21, 2016

Failure No. 1 Reason for Temperature Control Service According to IMR’s CCAMS Study

A majority of both DIYers and DIFM customers cited failure as the primary reason they needed service or repair for a temperature control issue according to IMR’s Continuing Consumer Automotive …

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February 22, 2016

Communicating Value of Ride Control Upgrades Could Be Big Business According to IMR CCAMS Study

One in five DIYers surveyed in IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) said the reason they performed ride control service on their vehicle was because they wanted an upgrade …

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February 1, 2016

Independent Repair Shops Called Retailers First More in 2015 According to IMR Inc.’s Repair Shop Tracking Study

Retailers saw an increase in the number of independent repair shops making them their first call for parts in 2015. In 2014, 36.2 percent of shops called the retailer first …

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