vehicle performance

January 30, 2017

Vehicle Not Performing Well Primary Reason Both DIY and DIFM Customers Get Ignition Parts Serviced According to IMR Inc.’s CCAMS Study

Whether it’s a DIYer or a DIFM customer, a vehicle not performing well is the primary reason that motorists service or repair their vehicle when it relates to ignition parts, …

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March 14, 2016

Lack of Performance or Failure Primary Reasons DIYers and DIFM Customers Found They Needed Temperature Control Service According to IMR’s CCAMS Study

A vehicle not performing well, an indicator light being on or the vehicle simply not working were the primary reasons both DIYers and DIFM customers found out they needed service …

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February 22, 2016

Communicating Value of Ride Control Upgrades Could Be Big Business According to IMR CCAMS Study

One in five DIYers surveyed in IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) said the reason they performed ride control service on their vehicle was because they wanted an upgrade …

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February 15, 2016

More Marketing to Customers Could Lead to More Ride Control Business According to IMR CCAMS Study

For both DIYers and DIFM customers, the vehicle not performing well is the No. 1 reason motorists bring their vehicles in for service when it relates to ride control issues. …

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September 8, 2015

Preventative Maintenance No. 1 Reason for an Oil Change Among Consumers

The preventative vehicle maintenance message is resonating with consumers, especially when it comes to getting their oil changed. IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that over 71 …

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