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March 14, 2016

Lack of Performance or Failure Primary Reasons DIYers and DIFM Customers Found They Needed Temperature Control Service According to IMR’s CCAMS Study

A vehicle not performing well, an indicator light being on or the vehicle simply not working were the primary reasons both DIYers and DIFM customers found out they needed service …

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February 15, 2016

More Marketing to Customers Could Lead to More Ride Control Business According to IMR CCAMS Study

For both DIYers and DIFM customers, the vehicle not performing well is the No. 1 reason motorists bring their vehicles in for service when it relates to ride control issues. …

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January 14, 2016

Independent Repair Shops See Slight Uptick in Servicing Imports in 2015 According to IMR Inc.’s Repair Shop Tracking Study

In 2015, independent repair shops increased the number of imports they serviced according IMR Inc.’s Repair Shop Tracking Study. In the fourth quarter of 2015, shops serviced 46.7 percent imports …

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IMR Inc and Automotive Research Logos
  • Research Topics
    • Parts/Service Consumer Segmentation
    • Consumer Demographics
    • Repair Shop Research
    • Part Category Insights – Consumers
    • Part Category Insights – Repair Shops
    • Parts Brand Research
    • Channel Share Research
    • Shop/Technician Decision Process Research
    • DIY Decision Process Research
    • Parts Supplier Research
    • Replacement Rate Data
    • Back
  • Syndicated Research
    • Continuing Consumer Auto Maintenance (CCAMS)
    • Parts/Service Consumer Segmentation (CCAMS+PRIZM)
    • Shop Parts/Brand Purchasing
    • Replacement Rate Data
    • Shop Supplier Tracking
    • Back
  • Custom Research
  • Industry Resources