Automotive Aftermarket Research · Since 1975
Your first call for Automotive Research.
IMR works with retailers, manufacturers, and industry stakeholders who want a research partner that understands the aftermarket, knows the players, tracks the shifts, and tells you what the data means for your business.
Research Products
Make smarter, data-driven decisions
IMR's syndicated studies run continuously so when your team needs answers about consumer behavior, shop purchasing, or brand performance, the data is already there.
Consumer Behavior (CCAMS)
Track how consumers approach vehicle maintenance with DIY vs. DIFM splits, purchase frequency, part category depth, and demographic breakdowns. Updated quarterly.
Learn about CCAMS →Repair Shop Purchasing
Parts brand preferences, supplier loyalty, ordering behavior, and channel share across 500 repair shops per month.
Explore shop research →Custom Research
Brand tracking, category studies, and more designed around your specific question, fielded to the right audience in the aftermarket.
See custom options →IMR Insights
Recent findings from the field
Repair Shop Online Ordering
Why auto repair shops turn to public websites for parts — and why many still don't.
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2026 Repair Shop Challenges
Economic uncertainty, vehicle complexity, and shifting customer behavior — what 500 shops told us.
Read now →
How and Why Shops Choose Their Parts-Ordering Times
Planned efficiency vs. operational adaptability — the patterns behind when shops order.
Read now →Get Started
See what IMR data can answer for your team.
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