AUTOMOTIVE MARKET RESEARCH

Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry. IMR’s research portfolio and service offerings provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, DIY/DIFM consumer parts and service purchasing behavior, automotive repair shop purchasing behavior, channel trends and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels and market opportunities.

March 25, 2025

IMR – Your First Call for Automotive Research

Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. IMR’s research portfolio and …

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Mechanic ADAS

March 13, 2025

Repair Shops Continue to Navigate ADAS Challenges

Automotive repair shops are grappling with the complexities of Advanced Driver Assistance Systems (ADAS), but data from IMR Inc. reveals that most are managing these challenges effectively without turning away …

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February 27, 2025

Celebrating 50 Years of Excellence

IMR’s Golden Anniversary in the Automotive AftermarketIMR proudly marks its 50th anniversary, celebrating five decades of dedication, innovation, and partnership in the automotive industry. Since its founding in 1975, IMR …

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January 31, 2025

The Rise of Electric and Hybrid Vehicles

As electric and hybrid vehicles gain traction in the automotive market, repair shops are taking steps to prepare for the shift. While battery electric vehicles (BEVs) currently make up just …

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Automotive Repair Shop Auto Part Delivery Small Logo

January 3, 2025

2024 Update: Private Label/Store Brand Parts Purchasing by Independent Auto Repair Shops

In July 2024, we spoke with 500 independent automotive repair shops about their purchase frequency and use of private label brands as well as the reasons why they use private …

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January 3, 2025

2023 Independent Auto Repair Shop Private Label/Store Brand Purchasing

Independent auto repair shop’s purchasing of private-label/store-brand parts is on the rise.  Almost 2/3rds of shops plan on increasing their purchases over the next two year which is driven by …

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September 16, 2024

Perception of the Trades: Evolving Attitudes and Recommendations

In recent years, conversations around career options for the next generation have seen a notable shift, with traditional 4-year college degrees remaining prominent but with a growing recognition of the …

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Automotive Research Auto Repair Shop Technician

March 28, 2023

Current Challenges for Independent Automotive Repair Shops – 2023

At the beginning of 2023 IMR surveyed independent automotive repair shops to get insight into what they believe their biggest challenges will be in 2023. Given the changing market dynamics …

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IMR US Household Perception Trades Report 2022

November 8, 2022

IMR’s ‘U.S. Household Perception of the Trades’ Report (With a Focus on the Automotive Technician Career Path)

Read updated study: September 2024 – Perceptions of the Trades: Evolving Attitudes and Recommendations The U.S. workforce is struggling to fill a massive gap in the skilled trades industry and …

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Automotive Research Auto Repair Shop Technician

September 27, 2022

The Importance of Private Label and National Branded Parts at Independent Auto Repair Shops (2022 Update)

IMR recently spoke with the person most responsible for making parts purchasing decisions at 500 independent automotive repair shops. Our focus was to understand their use and perceptions of private …

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