Automotive Aftermarket Research · Since 1975
Your first call for Automotive Research.
IMR works with retailers, manufacturers, and industry stakeholders who want a research partner that understands the aftermarket, knows the players, tracks the shifts, and tells you what the data means for your business.
Research Products
Make smarter, data-driven decisions
IMR's syndicated studies run continuously so when your team needs answers about consumer behavior, shop purchasing, or brand performance, the data is already there.
Consumer Behavior (CCAMS)
Track how consumers approach vehicle maintenance with DIY vs. DIFM splits, purchase frequency, part category depth, and demographic breakdowns. Updated quarterly.
Learn about CCAMS →Repair Shop Purchasing
Parts brand preferences, supplier loyalty, ordering behavior, and channel share across 500 repair shops per month.
Explore shop research →Custom Research
Brand tracking, category studies, and more designed around your specific question, fielded to the right audience in the aftermarket.
See custom options →IMR Insights
Recent findings from the field
How Independent Repair Shops Are Buying Parts and What’s Driving the Decisions
IMR surveyed 500 independent repair shops to uncover how they're using aggregator platforms.
Read now →
Why Auto Repair Shops Turn to Public Websites for Parts — and Why Many Don’t
Why auto repair shops turn to public websites for parts — and why many still don't.
Read now →
2026 Repair Shop Challenges
Economic uncertainty, vehicle complexity, and shifting customer behavior — what 500 shops told us.
Read now →Get Started
See what IMR data can answer for your team.
IMR specializes in syndicated and proprietary research across the automotive aftermarket. We study the full ecosystem: independent repair shops, technicians, parts purchasing behavior, brand preference, distribution channels, DIY and DIFM consumers, tools and equipment, and accessories.
Our studies are regularly cited in industry association fact books, status reports, and trade publications because the methodology holds up and the sample quality is consistent year over year.
Please fill out the contact form and include a description of what you are interested in or how IMR can be of assistance, and an IMR representative will respond accordingly.
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