Custom Automotive Market Research

Some questions don’t fit a syndicated study. That’s where IMR’s custom research practice comes in.

We design and execute proprietary research for clients who need answers to specific strategic questions about their customers, their competitors, their products, or their position in the market. The work is scoped around your objectives, not a templated approach.

What we can answer

• Where is the market opportunity, and how big is it?
• How does your brand register with the people who actually buy or specify your products?
• What’s driving purchase decisions and where are you winning or losing those moments?
• How do your products or services stack up against the competition?
• Is your pricing aligned with perceived value?
• Which new products or features are worth developing, and which ones aren’t?
• What do your customers actually need versus what you think they need?

Where we work

IMR has existing relationships and established research infrastructure across every major segment of the automotive and equipment industries:

DIY and DIFM consumers · Independent repair shops · Parts retailers and WDs · Technicians · Tools and equipment

That means we’re not starting from scratch. We already know how to reach your audience, how they respond, and how to interpret what they tell us.

The practical advantage

Custom research through IMR moves faster and costs less than building a study blind. Our panel access, industry fluency, and existing data benchmarks mean less ramp-up time and better outputs so you spend less time getting to the insight and more time acting on it.

Contact us today and tell us how we can help you get the actionable insight you need!