IMR's syndicated and custom research spans the full aftermarket picture from how consumers decide where to buy, to which brands installers trust and why. Browse by audience below to find the topic areas most relevant to your business.
Identifies who is buying parts and services by age, vehicle ownership, geography, and behavior so you can prioritize the right customer segments.
Tracks purchase incidence, channel preference, and brand choice at the category level among DIY and DIFM consumers.
Measures brand awareness, consideration, and preference among consumers tracking how your position in the market shifts over time.
Tracks where consumers are buying and how those shares shift over time across retail, online, and professional channels.
Long-term tracking of how often parts fail and get replaced, and where that work gets done, essential for demand planning and category management.
Tracks which suppliers repair shops rely on, how much they're buying, and what drives their purchasing decisions, giving manufacturers and distributors a clear view of the installer channel.
Category-level data on what brands installers are fitting, which suppliers they source from, and how those decisions vary by shop type and repair context.