How Clients Use IMR Data

IMR’s syndicated research programs are built for decision-making. Here’s how manufacturers, suppliers, and other aftermarket stakeholders put our data to work.

Replacement Rates

IMR’s replacement rate data gives parts manufacturers and suppliers a ground-level view of what’s actually failing in the field — and when, where, and on what.

• Market Sizing — Combine replacement rates and parts-per-repair with VIO data to quantify addressable market opportunity by category.
• Demand Trends — Track rate changes year-over-year and quarter-over-quarter to anticipate shifts before they hit your forecast.
• Segment Analysis — Isolate demand by vehicle type, age, and mileage to understand where your category is concentrated.
• Powertrain Comparison — Benchmark failure rates across ICE, HEV, and EV platforms with make, model, and part-type detail.
• Assortment Optimization — Identify the top vehicle applications by age and part type to sharpen your SKU strategy.
• Geographic Planning — Quantify how failure rates vary by region, DMA, and state to align inventory and coverage with real demand.
• Data Integration — Incorporate rates with ACES coding into existing tools for assortment planning, lifecycle management, and demand forecasting.

CCAMS (Consumer Category & Aftermarket Market Share)

CCAMS tracks the consumer repair event from start to finish, giving brand and category managers visibility into the decisions that drive purchase behavior.

• Consumer Behavior — Monitor changing attitudes toward vehicle maintenance and brand selection across time and demographic segments.
• Path to Purchase — Document DIY/DIFM splits, diagnostic behavior, pre-purchase research patterns, and repair timelines by category.
• Market Share — Quantify your brand’s share and competitive positioning by channel, outlet, and DIY/DIFM segment.
• Brand Purchase Factors — Understand what drives brand selection at the moment of purchase and position accordingly.
• eCommerce Strategy — Target the digital channel with data on category share, site visit behavior, research activity, and outlet selection drivers.
• Demographic Targeting — Profile vehicle owners by age, income, gender, education, ethnicity, and employment status.
• Vehicle Segmentation — Apply all of the above across vehicle year, make, model, and powertrain type.

Brand coverage varies by product.

Repair Shop Research

IMR’s shop-facing programs give WDs, manufacturers, and suppliers the data needed to compete for the professional installer market.

• Brand Health Tracking — Measure unaided and total awareness, preference, satisfaction, purchase intent, and advocacy — annually, with trended visibility.
• Outlet Share Monitoring — Track 1st call, 2nd call, and considered supplier shares segmented by job title, shop size, respondent age, and vehicle origin.
• Category Brand Mix — Evaluate the balance of national, private label, and OE brand share over time within your category.
• eCommerce Intelligence — Identify what share of shop purchasing flows through public online sites and which specific outlets are capturing it.
• Market Demand Benchmarks — Track monthly vehicles serviced, repair orders, RO dollar values, and labor rates across the installer base.
• Shop Segmentation — Slice the market by employee count, revenue, domestic/Asian/Euro mix, number of locations, and geography.
• Generational Insights — Analyze attitudes and behavior by technician age, tenure, and job title — including social media usage and channel preference.

Ready to see how IMR data applies to your specific business question?

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