How Clients Use IMR Data

IMR’s syndicated research programs are built for decision-making. Here’s how manufacturers, suppliers, and other aftermarket stakeholders put our data to work.

Replacement Rates

IMR’s replacement rate data gives parts manufacturers and suppliers a ground-level view of what’s actually failing in the field — and when, where, and on what.

• Market Sizing — Combine replacement rates and parts-per-repair with VIO data to quantify addressable market opportunity by category.
• Demand Trends — Track rate changes year-over-year and quarter-over-quarter to anticipate shifts before they hit your forecast.
• Segment Analysis — Isolate demand by vehicle type, age, and mileage to understand where your category is concentrated.
• Powertrain Comparison — Benchmark failure rates across ICE, HEV, and EV platforms with make, model, and part-type detail.
• Assortment Optimization — Identify the top vehicle applications by age and part type to sharpen your SKU strategy.
• Geographic Planning — Quantify how failure rates vary by region, DMA, and state to align inventory and coverage with real demand.
• Data Integration — Incorporate rates with ACES coding into existing tools for assortment planning, lifecycle management, and demand forecasting.

CCAMS

CCAMS tracks the consumer repair event from start to finish, giving brand and category managers visibility into the decisions that drive purchase behavior.

• Consumer Behavior — Monitor changing attitudes toward vehicle maintenance and brand selection across time and demographic segments.
• Path to Purchase — Document DIY/DIFM splits, diagnostic behavior, pre-purchase research patterns, and repair timelines by category.
• Market Share — Quantify your brand’s share and competitive positioning by channel, outlet, and DIY/DIFM segment.
• Brand Purchase Factors — Understand what drives brand selection at the moment of purchase and position accordingly.
• eCommerce Strategy — Target the digital channel with data on category share, site visit behavior, research activity, and outlet selection drivers.
• Demographic Targeting — Profile vehicle owners by age, income, gender, education, ethnicity, and employment status.
• Vehicle Segmentation — Apply all of the above across vehicle year, make, model, and powertrain type.

Brand coverage varies by product.

Repair Shop Research

IMR’s shop-facing programs give WDs, manufacturers, and suppliers the data needed to compete for the professional installer market.

• Brand Health Tracking — Measure unaided and total awareness, preference, satisfaction, purchase intent, and advocacy — annually, with trended visibility.
• Outlet Share Monitoring — Track 1st call, 2nd call, and considered supplier shares segmented by job title, shop size, respondent age, and vehicle origin.
• Category Brand Mix — Evaluate the balance of national, private label, and OE brand share over time within your category.
• eCommerce Intelligence — Identify what share of shop purchasing flows through public online sites and which specific outlets are capturing it.
• Market Demand Benchmarks — Track monthly vehicles serviced, repair orders, RO dollar values, and labor rates across the installer base.
• Shop Segmentation — Slice the market by employee count, revenue, domestic/Asian/Euro mix, number of locations, and geography.
• Generational Insights — Analyze attitudes and behavior by technician age, tenure, and job title — including social media usage and channel preference.

Ready to see how IMR data applies to your specific business question?

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