consistent methodology
IMR's syndicated studies run continuously — tracking consumers and repair shops across buying behavior, brand preference, supplier relationships, and parts activity. Subscribers get fresh findings every wave, backed by 50+ years of aftermarket-specific methodology.
Tracks how often parts fail and get replaced, where the work gets done, and how rates shift over time. Long-term trend data supports forecasting, category management, and demand planning.
The longest-running consumer tracking study in the automotive aftermarket. Tracks DIY and DIFM behavior, purchase channel preferences, brand loyalty, and maintenance activity across U.S. vehicle owners — every wave.
CCAMS purchasing behavior mapped to Claritas PRIZM Premier segments — linking aftermarket data to household demographics, geography, and lifestyle profiles for targeted marketing and distribution decisions.
Tracks what repair shops are buying, why they choose the brands they do, and how purchasing decisions are made at the shop level. Based on continuous waves of installer interviews.
Measures the supplier landscape from the shop's perspective — who they buy from, how much, why they prefer certain distributors, and how satisfied they are with service, fill rates, and pricing.
Need something more targeted?
IMR also designs custom research built around your specific categories, competitors, or markets. Syndicated data can serve as a baseline for primary research, or you can commission a standalone study from scratch.