Syndicated Research

July 21, 2015

Consumer Auto Maintenance (CCAMS)

Whether you’re looking for insight into your customers or your competitors, IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) will help you make smarter, more profitable business decisions.

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CCAMS+PRIZM Automotive Parts And Service Consumer Segmentation 360 Degree View

January 31, 2019

Parts/Service Consumer Segmentation (CCAMS+PRIZM)

By combining the industry’s longest running aftermarket tracking study (CCAMS) with one of the most robust segmentation tools in the industry, Claritas’ PRIZM Premier, we are able to target the right consumers in the right places, at a level of granularity previously unattainable.

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July 21, 2015

Shop Parts/Brand Purchasing

A deep and thorough understanding of what motivates and influences your installer customers is the key to building brand loyalty – and making smarter business decisions.

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July 21, 2015

Replacement Rate Data

Our parts replacement rate tracking study allows you to see changes in these rates over long periods of time and really understand where the failures and replacements are occurring.

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July 21, 2015

Shop Supplier Tracking

This research provides valuable insight into parts supplier share, the shop’s preferences for suppliers, the reasons why they choose suppliers and how satisfied the shops are with their suppliers among other insights.

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