IMR | About Us

IMR has been conducting automotive market research since 1975. That tenure means our data carries context that other research firms simply can’t replicate.

What we do

IMR specializes in syndicated and proprietary research across the automotive aftermarket. We study the full ecosystem: independent repair shops, technicians, parts purchasing behavior, brand preference, distribution channels, DIY and DIFM consumers, tools and equipment, and accessories.

Our studies are regularly cited in industry association fact books, status reports, and trade publications because the methodology holds up and the sample quality is consistent year over year.

Why it matters

IMR’s role is to translate research findings into insights about where to compete, brand position, priority channels, and what your customers actually want versus what they say they want. We work with manufacturers, distributors, retailers, and industry stakeholders who need more than a deliverable.

Who we work with

IMR serves clients across the automotive supply chain parts retailers and manufacturers, service chains, and industry associations who need credible, actionable intelligence.

Built on relationships

Our longest client relationships span decades. We stay close to the industry, we stay close to our clients, and we treat every engagement as an investment in ongoing business intelligence.

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