DIY Decision Process Research
Want to find out the Why behind the Buy?
These custom research studies provide insight into who, what, where, how and why DIYers and make their purchasing decisions. Most Consumer tracking studies can tell us who and where products were purchased but IMR can tell you ‘why’ they bought it and what factors would most likely influence future purchasing decisions.
These research studies are designed to profile the circumstances, needs and behaviors that drive the product purchase decision processes among DIY installers and then, using this information identifies the points of influence during the decision process and for each point of influence, recommends specific action that could influence the purchase.
Identifying DIY consumers in a cost-effective manner is challenging but IMR has the ability to streamline this type of research by studying target DIYers profiled in the CCAMS tracking study. This enables IMR to pre-identify a behavior, allowing for a more direct and cost effective approach to developing a survey.
By identifying the characteristics, behaviors, thoughts and opinions of DIYers in this way, IMR’s DIY Consumer Decision Process study provides valuable market information to our customers, giving them a competitive edge in the marketplace.
Related Syndicated Research
October 29, 2019
The Hispanic DIY Auto Maintenance & Repair Consumer
28.1% of the Hispanic population perform their own vehicle maintenance and repairs (DIY), compared to 23.3% of the total market. Purchases amongst the Millennial generation is also much higher relative …
February 9, 2016
Before Purchasing Ride Control Products, Most DIYers Do Their Homework According to IMR Inc.’s CCAMS Study
When it comes to ride control products, DIYers do some type of research before making their purchasing decision. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 56.5 percent …
January 6, 2016
IMR CCAMS Study Reveals Retailers and Mass Merchandisers Dominate DIY Wiper Blades Market
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), auto parts retailers (45.4 percent) and mass merchandisers (41.3 percent) get a vast majority of the DIYer wiper blade business. …
January 5, 2016
IMR Inc.’s CCAMS Study Shows Most DIYers Head to the Retailer for Sensors but Internet is Becoming more Common
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), a majority of DIYers (48.4 percent) purchase sensors directly from a retailer while 11.2 percent buy sensors over the internet. …
December 30, 2015
IMR CCAMS Study Reveals Both DIYers and DIFM Customers Cite Preventative Maintenance as No. 1 Reason for Replacing Wiper Blades
Over 40 percent of both DIYers and DIFM customers cited preventative maintenance as the primary reason they had their wiper blades replaced, according to IMR Inc.’s Continuing Consumer Automotive Maintenance …
December 29, 2015
According to IMR Inc.’s CCAMS Study Failure No. 1 Reason DIFM Get Sensors Replaced on Vehicles
Failure is the main reason both DIY and DIFM customers get sensors replaced on their vehicles. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 47.2 percent of DIYers …
December 21, 2015
DIFM Customers Shop around when it comes to Transmission Repairs According to IMR CCAMS Study
When it comes to transmission repairs, DIFM customers look around for not only the best price, but also who they think can do the best job. According to IMR’s CCAMS …
December 18, 2015
Seasonal Maintenance Primary Reason to Replace Wiper Blades According to IMR CCAMS Study
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), both DIYers (46.4 percent) and DIFM customers (35.8 percent) cited seasonal maintenance as the primary reason they had their wiper …
December 17, 2015
IMR Inc.’s CCAMS Study Reveals Lack of Performance Sends DIFM Customers in for Service Related to Sensors
IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) shows that a majority of DIYers and DIFM customers wait until either the indicator light goes on or the vehicle is not …
December 14, 2015
IMR CCAMS Study Reveals Educating Consumers about Transmissions Could Lead to Increased Business
A vast majority (84.3 percent) of DIFM customers report that failure is the primary reason they’ve had their transmission repaired. Focusing on preventative maintenance represents a great opportunity for retailers …