Independent Repair Shops Consistent with Filtration Purchases

Whether it for domestic, Asian or European vehicles, independent repair shops make the WD their first choice when it comes to filtration products. However, for European vehicles (64.6 percent), the WD gets slightly less business than they do for domestic (65.8 percent) and Asian (65.4 percent) vehicles.

“The WD is the primary choice by a wide margin when it comes to independent repair shops purchasing filtration products,” said Bill Thompson, president and CEO of IMR Inc. “However, for European vehicles, the car dealers get their highest percentage of business at 3.9 percent compared to only 2.9 percent for domestic vehicles and 3.5 percent for Asian vehicles. The retailers are very consistent in the percentage of business they get from repair shops as retailers receive a little more than 31 percent of the business in all three vehicle categories.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail or visit

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