Failure No. 1 Reason for Temperature Control Service According to IMR’s CCAMS Study
A majority of both DIYers and DIFM customers cited failure as the primary reason they needed service or repair for a temperature control issue according to IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS). In the survey, 44.4 percent of DIYers cited failure as the No. 1 reason they needed service while 64.3 percent of DIFM surveyed also said failure was the main reason they needed service for temperature control parts or accessories.
“Unlike brakes, where a motorist might know they have an issue prior to complete failure, with temperature control products, many DIFM customers, as well as DIYers, may not know something is wrong until there is complete failure,” said Bill Thompson, president and CEO of IMR Inc. “There is a great opportunity for both retailers and independent repair shops to increase their temperature control business with more communication with their customers regarding both preventative maintenance and performance upgrades when it relates to temperature control products. The more your customers know, the better they will feel about making an informed decision and using your store or shop for more of their repair needs.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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