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IMR News

January 10, 2017

Claritas’ PRIZM Premier Data Now Integrated into IMR Consumer Automotive Research

Unique Research Provides Clear View of Automotive Parts and Service Consumers’ Purchases, Lifestyles, Behaviors and Preferences Westmont, Ill., January 10, 2017 – IMR Inc. syndicated consumer automotive research tracking study …

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IMR Inc and Automotive Research Logos
  • Research Topics
    • Parts/Service Consumer Segmentation
    • Consumer Demographics
    • Repair Shop Research
    • Part Category Insights – Consumers
    • Part Category Insights – Repair Shops
    • Parts Brand Research
    • Channel Share Research
    • Shop/Technician Decision Process Research
    • DIY Decision Process Research
    • Parts Supplier Research
    • Replacement Rate Data
    • Back
  • Syndicated Research
    • Continuing Consumer Auto Maintenance (CCAMS)
    • Parts/Service Consumer Segmentation (CCAMS+PRIZM)
    • Shop Parts/Brand Purchasing
    • Replacement Rate Data
    • Shop Supplier Tracking
    • Back
  • Custom Research
  • Industry Resources