IMR News

March 13, 2025

Repair Shops Continue to Navigate ADAS Challenges

Automotive repair shops are grappling with the complexities of Advanced Driver Assistance Systems (ADAS), but data from IMR Inc. reveals that most are managing these challenges effectively without turning away …

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February 27, 2025

Celebrating 50 Years of Excellence

IMR’s Golden Anniversary in the Automotive AftermarketIMR proudly marks its 50th anniversary, celebrating five decades of dedication, innovation, and partnership in the automotive industry. Since its founding in 1975, IMR …

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January 31, 2025

The Rise of Electric and Hybrid Vehicles

As electric and hybrid vehicles gain traction in the automotive market, repair shops are taking steps to prepare for the shift. While battery electric vehicles (BEVs) currently make up just …

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January 10, 2017

Claritas’ PRIZM Premier Data Now Integrated into IMR Consumer Automotive Research

Unique Research Provides Clear View of Automotive Parts and Service Consumers’ Purchases, Lifestyles, Behaviors and Preferences Westmont, Ill., January 10, 2017 – IMR Inc. syndicated consumer automotive research tracking study …

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