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Consumer Demographics

March 31, 2020

Automotive Parts & Service Consumer Purchasing Behavior During an Economic Downturn

The U.S. is experiencing an unprecedented economic shock due to the Covid-19 pandemic.  Nearly every industry is being affected by the temporary shutdown in business activities.  While we hope business …

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October 29, 2019

The Hispanic DIY Auto Maintenance & Repair Consumer

28.1% of the Hispanic population perform their own vehicle maintenance and repairs (DIY), compared to 23.3% of the total market. Purchases amongst the Millennial generation is also much higher relative …

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October 15, 2017

Millennial Automotive DIYers – Light Maintenance Products Consumer Profile

Millennials account for 28.7% of DIY light maintenance repair purchases. As they’ve aged, their representation in this category of products has seen a 5 year CAGR of 4.9%. The majority …

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Related Insights

  • CCAMS
  • Consumer Demographics
  • IMR Insights
  • Part Category Insights - Consumers

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IMR Inc and Automotive Research Logos
  • Research Topics
    • Parts/Service Consumer Segmentation
    • Consumer Demographics
    • Repair Shop Research
    • Part Category Insights – Consumers
    • Part Category Insights – Repair Shops
    • Parts Brand Research
    • Channel Share Research
    • Shop/Technician Decision Process Research
    • DIY Decision Process Research
    • Parts Supplier Research
    • Replacement Rate Data
    • Back
  • Syndicated Research
    • Continuing Consumer Auto Maintenance (CCAMS)
    • Parts/Service Consumer Segmentation (CCAMS+PRIZM)
    • Shop Parts/Brand Purchasing
    • Replacement Rate Data
    • Shop Supplier Tracking
    • Back
  • Custom Research
  • Industry Resources