The Hispanic DIY Auto Maintenance & Repair Consumer
28.1% of the Hispanic population perform their own vehicle maintenance and repairs (DIY), compared to 23.3% of the total market. Purchases amongst the Millennial generation is also much higher relative to non-Hispanic Millennials. Hispanic DIY consumers are younger on average (average age: 38), with 56.4% being Generation Z or Millennials, compared to 37.7% for non-Hispanic DIY consumers (average age: 47).
In addition, Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%).
Interested in automotive market research?Call 630-654-1079 or submit a contact form to find out how IMR research can help your business.
If you enjoyed this article, please check out some additional posts
Consumers Delaying Vehicle Routine Maintenance
Part Delivery Times at Independent Automotive Repair Shops
Independent Auto Repair Shop Private Label/Store Brand Purchasing
Independent Auto Repair Shop’s Competitor Perceptions & Differentiation
Independent Auto Repair Shop’s Biggest Competitors
How Repair Shops are Investing in their Future
Electric/Hybrid Vehicle Service & Maintenance Trends
Millennial Automotive DIYers – Light Maintenance Products Consumer Profile
Repair Shop’s Potential to Switch 1st Call Supplier