The Hispanic DIY Auto Maintenance & Repair Consumer

28.1% of the Hispanic population perform their own vehicle maintenance and repairs (DIY), compared to 23.3% of the total market. Purchases amongst the Millennial generation is also much higher relative to non-Hispanic Millennials. Hispanic DIY consumers are younger on average (average age: 38), with 56.4% being Generation Z or Millennials, compared to 37.7% for non-Hispanic DIY consumers (average age: 47).

In addition, Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%).

Automotive Research IMR Hispanic DIY Auto Maintenance Consumer Profile Infographic

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