Millennial Automotive DIYers – Light Maintenance Products Consumer Profile
Millennials account for 28.7% of DIY light maintenance repair purchases. As they’ve aged, their representation in this category of products has seen a 5 year CAGR of 4.9%. The majority of those Millennial purchasers (51.2%) are married and 69.2% of those married couples have children. For the light maintenance category, they perform these repairs as DIYers at a rate of 58.8% which is consistent with the national average at 57.2%. However, reaching them tends to be different than DIYers in other age groups as their attitudes and opinions about media, brands and shopping are different.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
Repair Shop’s Potential to Switch 1st Call Supplier
Consumers Delaying Vehicle Routine Maintenance
Threats to General Repair Shop Business
eTailing in the Automotive Aftermarket
Vehicle Not Performing Well Primary Reason Both DIY and DIFM Customers Get Ignition Parts Serviced
Repair Shops Make WD First Choice for Domestic Vehicle Ignition Parts According to IMR’s Repair Shop Tracking Study
Almost 25 Percent of DIYers Do Some Research Before Purchasing Ignition Parts According to IMR Inc.’s CCAMS Study