More Communication about Preventative Brake Maintenance May be Key to More Brake Business
Almost 45 percent of both DIFM and DIY customers wait until their brakes are not performing well before bring their vehicles in for service. IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) also reveals that almost 10 percent of DIFM and DIY customers wait until the brake light comes on before getting service.
“Almost 55 percent of both DIY and DIFM customers wait until there is something wrong with their brakes before going in for service,” said Bill Thompson, president and CEO of IMR Inc. “Repair shops and parts stores that have a comprehensive strategy for preventative brake maintenance could really take advantage of this potential business year in and year out. The repair shops and stores with an effective plan would also develop great trust with their customers by being proactive and honest with them, which could lead to more repeat business, as well as more business for other repair areas. There is a lot of opportunity for brake repair business if shops and retailers plan accordingly.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.