Millennial Automotive DIYers – Light Maintenance Products Consumer Profile

Millennials account for 28.7% of DIY light maintenance repair purchases. As they’ve aged, their representation in this category of products has seen a 5 year CAGR of 4.9%. The majority of those Millennial purchasers (51.2%) are married and 69.2% of those married couples have children. For the light maintenance category, they perform these repairs as DIYers at a rate of 58.8% which is consistent with the national average at 57.2%. However, reaching them tends to be different than DIYers in other age groups as their attitudes and opinions about media, brands and shopping are different.

Millennial DIY Light Automotive Maintenance Repair Consumer Demographics Chart 1Millennial DIY Light Automotive Maintenance Repair Consumer Demographics Chart 3

Millennial DIY Light Automotive Maintenance Repair Consumer Demographics Chart 2

Millennial DIY Light Automotive Maintenance Repair Consumer Demographics Chart 4


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