Automotive Market Research Reports | Automotive Industry Data

Consumer Auto Maintenance (CCAMS)

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Consumer Auto Maintenance (CCAMS)

Replacement Rate Data

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Replacement Rate Data

Shop Parts/Brand Purchasing

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Shop Parts/Brand Purchasing

Channel Share Research

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Channel Share Research

Consumer Demographics

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Consumer Demographics

DIY Decision Process Research

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DIY Decision Process Research

Parts Supplier Research

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Parts Supplier Research

Repair Shop Research

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Repair Shop Research

Replacement Rate Data

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Replacement Rate Data

Part Category Insights – Consumers

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Part Category Insights - Consumers

Part Category Insights – Repair Shops

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Part Category Insights - Repair Shops

Parts Brand Research

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Parts Brand Research

Custom Research

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Custom Research

Parts/Service Consumer Segmentation (CCAMS+PRIZM)

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Parts/Service Consumer Segmentation (CCAMS+PRIZM)

Shop/Technician Decision Process Research

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Shop/Technician Decision Process Research

CCAMS+PRIZM Automotive Parts And Service Consumer Segmentation 360 Degree View

January 31, 2019

Parts/Service Consumer Segmentation (CCAMS+PRIZM)

By combining the industry’s longest running aftermarket tracking study (CCAMS) with one of the most robust segmentation tools in the industry, Claritas’ PRIZM Premier, we are able to target the right consumers in the right places, at a level of granularity previously unattainable.

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January 9, 2019

Part Delivery Times at Independent Automotive Repair Shops

When an independent auto repair shop orders parts, delivery time can vary widely depending on the type of part. Some shops are willing to wait longer for parts as well…read …

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October 10, 2018

Independent Auto Repair Shop Private Label/Store Brand Purchasing

Independent auto repair shop’s purchasing of private-label/store-brand parts is on the rise. Almost 2/3rds of shops plan on increasing their purchases over the next two year which is driven by …

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August 28, 2018

Independent Auto Repair Shop’s Competitor Perceptions & Differentiation

This month’s insight follows up on our last insight (Independent Auto Repair Shop’s Biggest Competitors) and describes who the independent auto repair shop’s top competitors are, why they’re the shop’s …

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July 30, 2018

Independent Auto Repair Shop’s Biggest Competitors

We asked independent automotive repair shops who they perceive to be their biggest competitors. Their views of their top competitors are very consistent with channel share metrics tracked by IMR. …

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June 12, 2018

How Repair Shops are Investing in their Future

We asked General Automotive Repair Shops what investments they were making in their shops. The majority of those shops are making investments in their business to improve or maintain their …

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Automotive Research - Electric And Hybrid Vehicles Serviced By Automotive Repair Shops January 2018

February 20, 2018

Electric/Hybrid Vehicle Service & Maintenance Trends

Slightly more than one quarter (26.8%) of general automotive repair shops serviced hybrid vehicles in the past month while 8.8% of general automotive repair shops serviced electric vehicles in the …

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October 15, 2017

Millennial Automotive DIYers – Light Maintenance Products Consumer Profile

Millennials account for 28.7% of DIY light maintenance repair purchases. As they’ve aged, their representation in this category of products has seen a 5 year CAGR of 4.9%. The majority …

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Automotive Market Research - Automotive Parts Suppliers Shop Satisfaction Levels Chart

October 2, 2017

Repair Shop’s Potential to Switch 1st Call Supplier

Automotive parts suppliers have strong satisfaction levels, with all shops rating their experience over the past few months as good, very good or excellent. Despite these strong scores, one-third of …

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Automotive Research Statistics Regarding Consumers Delaying Vehicle Maintenance

September 10, 2017

Consumers Delaying Vehicle Routine Maintenance

In this month’s IMR Insight, we’re looking at IMR’s syndicated Delayed Vehicle Maintenance Tracking Study and specifically consumers that have delayed routine maintenance parts and services. In total, 7.9% of consumers indicate they …

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News

AMN Five Minutes With Beth Mooney, Senior Marketing Manager, Aftermarket, Dana Inc.

Every so often, our editorial staff selects one aftermarket industry professional to get to know a little better. Participants are asked to respond to a series of […]
Publisher’s Perspective: We Need You!

I recently purchased something online and received a survey afterward asking, “How was our customer service?” I chuckled – there was no customer service! I […]
MEMA Warns Suppliers Will Be Negatively Impacted By Collapse In California Negotiations

MEMA has urged the National Highway Traffic Safety Administration and the U.S. Environmental Protection Agency (EPA) to come to a coordinated agreement with the […]
Obituary: John Harold Haynes, Creator Of Haynes Manuals, Passes Away At Age 80

Haynes, the entrepreneur and creator of the Haynes Manual, founder of the Haynes Publishing Group PLC and the Haynes International Motor Museum, passed away peacefully, […]
Rice Tire Acquires Central Tire

The acquisition brings the number of stores under the Rice Tire name to 11 and also adds another Goodyear retread shop to the mix for Rice Tire. The post Rice Tire […]

Marella Agnelli, widow of late Fiat chairman, dies at 91

Marella Agnelli, the 91-year-old wife of late Fiat Chairman Gianni Agnelli, died on Saturday at her home in Turin, the Agnelli family said. […]
Cadillac tweets unrequited valentines

Cadillac wanted to make love, not war, with its luxury rivals on Valentine's Day. The results were mixed. […]
Chastened VW seeks a greener supply chain

Marred by scandal, VW is turning over a new leaf, telling its suppliers that it will measure their environmental impact and social responsibility on a par with cost and quality. […]
McLaren hopes high for convertibles

McLaren Automotive's convertible portfolio is going to expand by two models in the coming months with the additions of the 720S Spider and 600LT Spider. And the exotic automaker has high expectations for the open-top variants. […]
Like EVs, rockets and tunnels, Tesla's Musk goes big with household finances

Elon Musk, who has routinely used his shares in Tesla to obtain personal loans, recently took out $61 million in mortgages on five properties in California. […]

Insights

January 10, 2017

Claritas’ PRIZM Premier Data Now Integrated into IMR Consumer Automotive Research

Unique Research Provides Clear View of Automotive Parts and Service Consumers’ Purchases, Lifestyles, Behaviors and Preferences Westmont, Ill., January 10, 2017 – IMR Inc. syndicated consumer automotive research tracking study …

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Automotive Market Research - Why DIFM Customers Went For Tire Service

August 8, 2016

When it comes to Replacing Tires; Many DIFM Customers Get the Message About Preventative Maintenance According to IMR Inc.’s CCAMS Study

DIFM customers don’t mess around and heed the preventative maintenance message when it involves tires. Almost 25 percent of DIFM customers surveyed in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey …

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Automotive Market Research - Why Tire Service Was Performed

August 3, 2016

Almost One in Four DIFM Customers Upgraded Their Tires When it came Time to Replace Them

Almost 25 percent of DIFM customers interviewed in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) said when it came time to replace their tires, they looked for better performance …

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Automotive Market Research - Top Outlets For Vehicle Filtration Products

July 13, 2016

Most DIYers Head to the Store for Filtration Products

The auto parts retailer or the discount store/mass merchandiser are the preferred choice of DIYers for filtration products. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 48.7 percent …

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Automotive Market Research - European Vehicle Automotive Filtration Products

July 7, 2016

Independent Repair Shops Consistent with Filtration Purchases

Whether it for domestic, Asian or European vehicles, independent repair shops make the WD their first choice when it comes to filtration products. However, for European vehicles (64.6 percent), the …

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Automotive Market Research Chart Why Filtration Service

July 5, 2016

DIYers Stay on Schedule When it comes to Replacing Filters

With filtration products, DIYers are very proactive, according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Over 90 percent of DIYers surveyed said they either perform preventative maintenance or …

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Automotive Research Warehouse Distributors Chart Oil Filtration Asian Vehicles

June 30, 2016

WDs Get 65 Percent of Filtration Business for Asian Vehicles

As with domestic vehicles, warehouse distributors receive over 65 percent of the business from independent repair shops when it comes to filtration products for Asian vehicles. IMR Inc.’s Repair Shop …

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Automotive Market Research Chart Reasons For Oil Filter Service

June 28, 2016

Preventative Maintenance Message about Oil and Filter Changes Resonates with Both DIY and DIFM Customers

Unlike most other products, where motorists are unsure when to have service performed, when it comes to filtration products, both DIYers and DIFM customers heed the preventative maintenance message. According …

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Automotive Study Vehicle Temperature Control Products Top Outlets Chart

March 28, 2016

DIYers Top Choice for Temp Control Products is Retailers but Some Shop Internet as Well According to IMR’s CCAMS Study

IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that DIYers (34.1 percent) make the retailer their top choice when they purchase temperature control products. However, one in 10 (10.3 percent) …

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Automotive Study Vehicle Temperature Control Products European Vehicles Chart

March 23, 2016

Repair Shops Turn to WDs for Temperature Control Parts for European Vehicles According to IMR’s Repair Shop Tracking Study

As it was with domestic and Asian vehicles, independent repair shops prefer the WD when it comes to purchasing temperature control parts for European vehicles. According to IMR Inc.’s Repair …

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Resources

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AMN Five Minutes With Beth Mooney, Senior Marketing Manager, Aftermarket, Dana Inc.

Every so often, our editorial staff selects one aftermarket industry professional to get to know a little better. Participants are asked to respond to a series of […]
Publisher’s Perspective: We Need You!

I recently purchased something online and received a survey afterward asking, “How was our customer service?” I chuckled – there was no customer service! I […]
MEMA Warns Suppliers Will Be Negatively Impacted By Collapse In California Negotiations

MEMA has urged the National Highway Traffic Safety Administration and the U.S. Environmental Protection Agency (EPA) to come to a coordinated agreement with the […]
Obituary: John Harold Haynes, Creator Of Haynes Manuals, Passes Away At Age 80

Haynes, the entrepreneur and creator of the Haynes Manual, founder of the Haynes Publishing Group PLC and the Haynes International Motor Museum, passed away peacefully, […]
Rice Tire Acquires Central Tire

The acquisition brings the number of stores under the Rice Tire name to 11 and also adds another Goodyear retread shop to the mix for Rice Tire. The post Rice Tire […]

Marella Agnelli, widow of late Fiat chairman, dies at 91

Marella Agnelli, the 91-year-old wife of late Fiat Chairman Gianni Agnelli, died on Saturday at her home in Turin, the Agnelli family said. […]
Cadillac tweets unrequited valentines

Cadillac wanted to make love, not war, with its luxury rivals on Valentine's Day. The results were mixed. […]
Chastened VW seeks a greener supply chain

Marred by scandal, VW is turning over a new leaf, telling its suppliers that it will measure their environmental impact and social responsibility on a par with cost and quality. […]
McLaren hopes high for convertibles

McLaren Automotive's convertible portfolio is going to expand by two models in the coming months with the additions of the 720S Spider and 600LT Spider. And the exotic automaker has high expectations for the open-top variants. […]
Like EVs, rockets and tunnels, Tesla's Musk goes big with household finances

Elon Musk, who has routinely used his shares in Tesla to obtain personal loans, recently took out $61 million in mortgages on five properties in California. […]