July 18, 2017

eTailing in the Automotive Aftermarket

Overall, eTailing* amongst General Automotive Repair Shops was reported as 5.5% in May 2017. General Automotive Repair Shops that focus on Domestic vehicles versus Foreign vehicles have different eTailing habits. Seven …

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Automotive Research Study Why DIY Ignition Parts Serviced

January 30, 2017

Vehicle Not Performing Well Primary Reason Both DIY and DIFM Customers Get Ignition Parts Serviced According to IMR Inc.’s CCAMS Study

Whether it’s a DIYer or a DIFM customer, a vehicle not performing well is the primary reason that motorists service or repair their vehicle when it relates to ignition parts, …

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Automotive Research Study Warehouse Distributor Ignition Parts Domestic Vehicles

January 25, 2017

Repair Shops Make WD First Choice for Domestic Vehicle Ignition Parts According to IMR’s Repair Shop Tracking Study

When looking to purchase ignition parts for domestic vehicles, independent repair shops usually call a warehouse distributor first. According to IMR Inc.’s Repair Shop Tracking Study, 56.3 percent of repair …

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Automotive Research Study DIY First Step Ignition Parts Purchase

January 23, 2017

Almost 25 Percent of DIYers Do Some Research Before Purchasing Ignition Parts According to IMR Inc.’s CCAMS Study

When it comes to ignition parts, DIYers like to have some information before making a purchase. IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) shows that 27.5 percent of those …

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IMR Inc and Automotive Research Logos

January 10, 2017

Claritas’ PRIZM Premier Data Now Integrated into IMR Consumer Automotive Research

Unique Research Provides Clear View of Automotive Parts and Service Consumers’ Purchases, Lifestyles, Behaviors and Preferences Westmont, Ill., January 10, 2017 – IMR Inc. syndicated consumer automotive research tracking study …

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Automotive Market Research - Why DIFM Customers Went For Tire Service

August 8, 2016

When it comes to Replacing Tires; Many DIFM Customers Get the Message About Preventative Maintenance According to IMR Inc.’s CCAMS Study

DIFM customers don’t mess around and heed the preventative maintenance message when it involves tires. Almost 25 percent of DIFM customers surveyed in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey …

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Automotive Market Research - Why Tire Service Was Performed

August 3, 2016

Almost One in Four DIFM Customers Upgraded Their Tires When it came Time to Replace Them

Almost 25 percent of DIFM customers interviewed in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) said when it came time to replace their tires, they looked for better performance …

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Automotive Market Research - Top Outlets For Vehicle Filtration Products

July 13, 2016

Most DIYers Head to the Store for Filtration Products

The auto parts retailer or the discount store/mass merchandiser are the preferred choice of DIYers for filtration products. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 48.7 percent …

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Automotive Market Research - European Vehicle Automotive Filtration Products

July 7, 2016

Independent Repair Shops Consistent with Filtration Purchases

Whether it for domestic, Asian or European vehicles, independent repair shops make the WD their first choice when it comes to filtration products. However, for European vehicles (64.6 percent), the …

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Automotive Market Research Chart Why Filtration Service

July 5, 2016

DIYers Stay on Schedule When it comes to Replacing Filters

With filtration products, DIYers are very proactive, according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Over 90 percent of DIYers surveyed said they either perform preventative maintenance or …

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