IMR Tires--Why Initially Went for Service--Sized for Website

August 8, 2016

When it comes to Replacing Tires; Many DIFM Customers Get the Message About Preventative Maintenance According to IMR Inc.’s CCAMS Study

DIFM customers don’t mess around and heed the preventative maintenance message when it involves tires. Almost 25 percent of DIFM customers surveyed in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey …

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IMR Tires--Why Service or Repair Was Performed--Sized for Website

August 3, 2016

Almost One in Four DIFM Customers Upgraded Their Tires When it came Time to Replace Them

Almost 25 percent of DIFM customers interviewed in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) said when it came time to replace their tires, they looked for better performance …

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Top Outlets For Vehicle Filtration Products

July 13, 2016

Most DIYers Head to the Store for Filtration Products

The auto parts retailer or the discount store/mass merchandiser are the preferred choice of DIYers for filtration products. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 48.7 percent …

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European Vehicle Automotive Filtration Products

July 7, 2016

Independent Repair Shops Consistent with Filtration Purchases

Whether it for domestic, Asian or European vehicles, independent repair shops make the WD their first choice when it comes to filtration products. However, for European vehicles (64.6 percent), the …

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Automotive Research Chart Why Filtration Service

July 5, 2016

DIYers Stay on Schedule When it comes to Replacing Filters

With filtration products, DIYers are very proactive, according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Over 90 percent of DIYers surveyed said they either perform preventative maintenance or …

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Automotive Research Warehouse Distributors Chart Oil Filtration Business

June 30, 2016

WDs Get 65 Percent of Filtration Business for Asian Vehicles

As with domestic vehicles, warehouse distributors receive over 65 percent of the business from independent repair shops when it comes to filtration products for Asian vehicles. IMR Inc.’s Repair Shop …

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Automotive Research Chart Reasons For Oil Filter Service

June 28, 2016

Preventative Maintenance Message about Oil and Filter Changes Resonates with Both DIY and DIFM Customers

Unlike most other products, where motorists are unsure when to have service performed, when it comes to filtration products, both DIYers and DIFM customers heed the preventative maintenance  message. According …

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Automotive Study Vehicle Temperature Control Products Top Outlets Chart

March 28, 2016

DIYers Top Choice for Temp Control Products is Retailers but Some Shop Internet as Well According to IMR’s CCAMS Study

IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that DIYers (34.1 percent) make the retailer their top choice when they purchase temperature control products. However, one in 10 (10.3 percent) …

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Automotive Study Vehicle Temperature Control Products European Vehicles Chart

March 23, 2016

Repair Shops Turn to WDs for Temperature Control Parts for European Vehicles According to IMR’s Repair Shop Tracking Study

As it was with domestic and Asian vehicles, independent repair shops prefer the WD when it comes to purchasing temperature control parts for European vehicles. According to IMR Inc.’s Repair …

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Automotive Research Why Vehicle Temperature Control Service Performed Chart

March 21, 2016

Failure No. 1 Reason for Temperature Control Service According to IMR’s CCAMS Study

A majority of both DIYers and DIFM customers cited failure as the primary reason they needed service or repair for a temperature control issue according to IMR’s Continuing Consumer Automotive …

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