Repair Shops Turn to WDs for Temperature Control Parts for European Vehicles According to IMR’s Repair Shop Tracking Study
As it was with domestic and Asian vehicles, independent repair shops prefer the WD when it comes to purchasing temperature control parts for European vehicles. According to IMR Inc.’s Repair Shop Tracking Study, WDs get 60.3 percent of the temperature control parts business from independent repair shops compared to retailers receiving 36.1 percent, while the new car dealers only get 3.6 percent of the business.
“Whether price, availability, quality or other reasons, WDs are getting their highest percentage of temperature control parts business for European vehicles compared to domestic and Asian vehicles,” said Bill Thompson, president and CEO of IMR Inc. “For retailers, it is just the opposite, as they are getting their lowest percentage of temp control business for European vehicles compared to domestic and Asian vehicles. No matter the type of vehicle, new car dealers get about the same amount of business, between 3.4 and 3.6 percent.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and propriety market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
Failure No. 1 Reason for Temperature Control Service According to IMR’s CCAMS Study
WDs Get Slightly More Temperature Control Parts Business for Asian Vehicles from Repair Shops than for Domestic Vehicles According to IMR’s Repair Shop Tracking Study
Lack of Performance or Failure Primary Reasons DIYers and DIFM Customers Found They Needed Temperature Control Service
IMR’s Repair Shop Tracking Study Reveals Retailers Getting 40 Percent of Temperature Control Business for Domestic Vehicles from Repair Shops
DIYers Want More Info Before Buying Temperature Control Products According to IMR Inc.’s CCAMS Study
IMR CCAMS Study Reveals DIYers Using Internet to Purchase Ride Control Products
IMR Repair Shop Tracking Study Reveals WDs Get Majority of Ride Control Business for European Vehicles from Independent Repair Shops
Communicating Value of Ride Control Upgrades Could Be Big Business According to IMR CCAMS Study