The Importance of Private Label and National Branded Parts at Independent Auto Repair Shops (2022 Update)

IMR recently spoke with the person most responsible for making parts purchasing decisions at 500 independent automotive repair shops. Our focus was to understand their use and perceptions of private label and national branded parts.

20.8% of those responsible for making parts purchasing decisions said they typically know what brand is in the private label box.  Notably, shops with less than 7 bays are more likely to know the brand in the private label box (21.8%) than shops with 8+ bays (16.4%)

Automotive Research Chart: Percent Of Automotive Repair Shops Knowing Private Label Brand

40.8% of independent auto repair shops said their 1st call supplier carried categories where the majority of the brands offered were private label with few national branded options.  Of that 40.8%, 19.1% said they go to another supplier to purchase nationally branded products; 10.3% say they always/frequently do and 66.7% say they occasionally do.

Automotive Research Infographic: Automotive Repair Shops Contacting Auto Repair Part Suppliers

When asked if they’d switch their 1st call supplier if they changed to primarily private label brands with limited national brands, 6.0% said they Definitely/Very Likely would.  However, of the 59.2% of shops that said their 1st call doesn’t have heavy private label branded categories, that number rises to 8.8% and another 13.5% say they would likely switch.

Automotive Research Chart: Switching Auto Repair Part Supplier Private Label Vs National Brand

Interested in Independent Auto Repair Shop Private Label/Store Brand Parts Purchasing Data?

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