Most DIYers Head to the Store for Filtration Products

The auto parts retailer or the discount store/mass merchandiser are the preferred choice of DIYers for filtration products. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 48.7 percent of DIYers surveyed said the retailer was the first choice for filtration products while 28.8 percent said they went first to a mass merchandiser for their filtration needs.

“For whatever reasons: price, availability or convenience, over 75 percent of DIYers choose either a retail parts store or a mass merchandiser for their filtration needs,” said Bill Thompson, president and CEO of IMR Inc. “For DIFM customers, their top choice for filtration products is the new car dealer, who gets almost 37 percent of the business while the quick lube specialist and independent repair shop each get at least 15 percent of the DIFM customers’ business according to the CCAMS study.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail or visit

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