WDs the No. 1 Choice of Independent Repair Shops for Wiper Blades for European Vehicles According to IMR Repair Shop Tracking Study
No matter the type of vehicle: domestic, Asian or European, the WD is the primary choice of independent repair shops for wiper blades. IMR’s Repair Shop Tracking study reveals that 62.9 percent of shops make their WD the first call for wiper blades for European vehicles. This number is similar for both domestic vehicles (61.5 percent) as well as Asian vehicles (62.6 percent).
“The IMR Repair Shop Tracking Study reveals that WDs are extremely consistent when it comes to purchasing wiper blades,” said Bill Thompson, president and CEO of IMR Inc. “Six out of every 10 independent repair shop we surveyed buys wipers from the WD no matter the type of vehicle. The IMR Repair Shop Tracking Study also shows that car dealers don’t get much wiper blade business from shops.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
IMR CCAMS Study Reveals Retailers and Mass Merchandisers Dominate DIY Wiper Blades Market
IMR Inc.’s CCAMS Study Shows Most DIYers Head to the Retailer for Sensors but Internet is Becoming more Common
According to IMR Inc.’s Repair Shop Tracking Study Almost 60 Percent of Independent Repair Shops Buy Their Sensors for European Vehicles from the WD
IMR CCAMS Study Reveals Both DIYers and DIFM Customers Cite Preventative Maintenance as No. 1 Reason for Replacing Wiper Blades
According to IMR Inc.’s CCAMS Study Failure No. 1 Reason DIFM Get Sensors Replaced on Vehicles
IMR Repair Shop Tracking Study Reveals Independent Repair Shops Favor the WD When it Comes to Wiper Blades for Asian Vehicles
WDs Get Transmission Rebuild Business No Matter Type of Vehicle According to IMR Repair Shop Tracking Study
IMR Inc.’s Repair Shop Tracking Study Reveals Independent Repair Shops Turn to WD in Higher Numbers for Sensors for Asian Vehicles than for Domestic Vehicles