IMR Inc.’s Repair Shop Tracking Study Reveals Independent Repair Shops Turn to WD in Higher Numbers for Sensors for Asian Vehicles than for Domestic Vehicles
According to IMR Inc.’s Repair Shop Tracking Study, 60.3 percent of independent repair shops make the WD their first choice for purchasing sensors for Asian vehicles. In regard to domestic vehicles, only 49 percent of shops call the WD first for sensors.
“Our IMR Inc. Repair Shop Tracking Study for sensors shows that independent repair shops prefer the WD for purchasing sensors for Asian vehicles at a higher percentage than they do for domestic vehicles,” said Bill Thompson, president and CEO of IMR Inc. “In this study, we also see less WDs turning to the retailer for their Asian vehicle sensors than they do for sensors for domestic vehicles. The number of repair shops who purchase from the car dealer is about the same for both Asian vehicles (6.9 percent) and domestic vehicles (6.7 percent).”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
DIFM Customers Shop around when it comes to Transmission Repairs According to IMR CCAMS Study
Seasonal Maintenance Primary Reason to Replace Wiper Blades According to IMR CCAMS Study
IMR Inc.’s CCAMS Study Reveals Lack of Performance Sends DIFM Customers in for Service Related to Sensors
IMR Repair Shop Tracking Study Shows Shops Prefer WD for Transmission Rebuild Kits for Asian Vehicles
Most Independent Repair Shops go to WD for Wiper Blades for Domestic Vehicles According to IMR Repair Shop Tracking Study