IMR CCAMS Study Reveals Both DIYers and DIFM Customers Cite Preventative Maintenance as No. 1 Reason for Replacing Wiper Blades
Over 40 percent of both DIYers and DIFM customers cited preventative maintenance as the primary reason they had their wiper blades replaced, according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Failure was the second most popular response, as 35 percent of DIYers said they waited until the wiper failed to replace them while 30.8 percent of DIFM customers waited until the wipers weren’t working properly before getting them replaced. However, many respondents said they changed their wipers because they wanted an upgrade in performance.
“One number that stood out in our CCAMS survey was the number of people who said they changed their wipers because they wanted to upgrade to a better performing product,” said Bill Thompson, president and CEO of IMR Inc. “With over 20 percent of DIYers and almost 25 percent of DIFM customers saying they upgraded their wipers, this shows there is a market for premium quality wiper blades. With a proactive marketing strategy, stores and independent repair shops could really grow this segment of their business.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.
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