Seasonal Maintenance Primary Reason to Replace Wiper Blades According to IMR CCAMS Study
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), both DIYers (46.4 percent) and DIFM customers (35.8 percent) cited seasonal maintenance as the primary reason they had their wiper blades replaced.
“Based on our CCAMS survey, repair shops, as well as independent repair shops, could really maintain and grow wiper blade business with a proactive marketing campaign focused on seasonal maintenance,” said Bill Thompson, president and CEO of IMR Inc. “This survey reveals a multitude of reasons why DIYers and DIFM customers get their wiper blades changed, but according to the CCAMS, when the seasons change, a majority of drivers change their wiper blades.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.
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