IMR Inc.’s Repair Shop Tracking Study Shows Independent Repair Shops Shop Around When It Comes to Sensors for Domestic Vehicles
Unlike brake parts, filtration products and lighting for domestic vehicles, where over 60 percent of independent repair shops make the warehouse distributor their first choice when purchasing those products, independent repair shops change their buying habits a little more when it comes to sensors. According to IMR Inc.’s Repair Shop Tracking Study, 49 percent of shops make the WD their first choice for sensors while 44.2 percent of shops go to a retailer and 6.7 percent call the car dealer.
“Our IMR Inc. Repair Shop Tracking Study for sensors reveals that whether it’s price, availability or quality, independent repair shops spread their sensor purchasing around for domestic vehicles,” said Bill Thompson, president and CEO of IMR Inc. “Where we are seeing the biggest change in purchasing habits is with car dealers. Almost seven percent of independent repair shops buy their sensors from dealers as opposed to lighting (1.4 percent), filtration products (2.9 percent) and brakes (3.1 percent).”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
CCAMS Study Shows DIYers Don’t Need Much Help When it Comes to Buying Wiper Blades
Six Out of 10 Independent Repair Shops Choose WD for Transmission Rebuild Kits for Domestic Vehicles According to IMR Repair Shop Tracking Study
IMR Inc.’s CCAMS Study Reveals DIYers May Need Some Help When Purchasing Sensors
Both DIYers and DIFM Customers Wait for Failure before Servicing Transmissions According to IMR CCAMS Study
IMR Inc.’s Repair Shop Tracking Study Shows Repair Shops Call WDs First for Lighting for European Vehicles