CCAMS Study Shows DIYers Don’t Need Much Help When it Comes to Buying Wiper Blades
When asked in IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) what they did first when purchasing wiper blades, 79.9 percent of DIYers said they visited the store. Only 15.4 percent of DIYers said they visited a website before buying wipers while 4.7 percent said they called a store to get more information.
“With a product like wiper blades, our CCAMS survey reveals that almost 80 percent of DIYers are very comfortable making a purchase without doing much research beforehand,” said Bill Thompson, president and CEO of IMR Inc. “Unlike a product like brakes or sensors, a vast majority of DIYers feel they have the knowledge to make an informed buying decision without asking for help.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.
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