Both DIYers and DIFM Customers Wait for Failure before Servicing Transmissions According to IMR CCAMS Study
A preventative maintenance marketing strategy for transmission repairs might help shops and retailers grow their transmission repair business. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), a vast majority of both DIYers and DIFM customers wait for some type of lack of performance before servicing their transmissions. The CCAMS shows that 28.1 percent of DIYers and 43.7 percent of DIFM customers bring their vehicles in for service when their transmissions are not performing well while 31.6 percent of DIYers and 32.4 percent of DIFM customers wait until the vehicle stopped running before getting their transmissions fixed.
“There is a lot of preventative transmission repair business available based on the responses to our CCAMS survey,” said Bill Thompson, president and CEO of IMR Inc. “Independent repair shops and retailers who are proactive with their customers in regard to helping prevent transmission problems will not only increase their transmission repair business but may also grow their good will with their customer base which could lead to more service business across other parts categories.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.
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