IMR Inc.’s CCAMS Study Reveals DIYers May Need Some Help When Purchasing Sensors
IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) shows that DIYers are looking for some information before buying sensors for their vehicles. According to the research, 36.8 percent called a store before making a purchase, while 35 percent said they visited a website to obtain more information.
“With filtration products, brakes and lighting, DIYers feel more comfortable making a purchase without a lot of guidance,” said Bill Thompson, president and CEO of IMR Inc. “However, based on our CCAMS research, DIYers try to find out more information before buying sensors. This data reinforces the notion that retail stores really need to train their employees so they can help explain the variety of sensors available. It is also imperative that the stores’ websites also have clear and concise information that is kept up-to-date.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or call 630.572.0240 or visit AutomotiveResearch.com.